The Digital Marketing online training program. In this training, you learn digital marketing using web analytics, email marketing, SEO, search engine marketing, advertising and social media marketing. For a great hands on learning experience, this training program is packed with assignments and exercises. As part of the training, you will create a blog and design a complete online marketing strategy for it. During the project, you will learn digital marketing strategies required for a business.
1. Blogging & Web Analytics: Create your own blog. Learn to create a Google Analytics account and analyze the metrics of your blog using Google Analytics.
· Introduction
· Creating a blog
· Creating a Google Analytics account and linking to blog account
· Implementing Google Analytics
· Understanding Metrics
· Standard Repots
· Assignment
2. Search Engine Optimization: Learn how SEO works and how you can improve the page rank of your blog by using different SEO tools.
· Importance of a Search Engine
· What is SEO?
· How does a Search Engine Work?
· On Page SEO
· Off Page SEO
· SEO Tools
· Assignment
3. Email Marketing: Learn how to create an effective email campaign and ways to reach out to more users.
· Benefits of Email Marketing
· Creating an email campaign with Mail Chimp
· Best practices to collect email ids
· A/B Testing of mailers
· How to avoid spamming
· Assignment
4. Inbound and Content Marketing: Learn inbound marketing for B2B business, build a buyer persona and know more about how to create the best content for marketing.
· Inbound Marketing for B2B Businesses
· Buyer Persona
· Assignment
5. Online Advertising – Search, Display and Video: Learn how to use different advertising mediums like Google Ads, YouTube. Also learn to implement A/B testing for these ads.
· Advertising Fundamentals
· Google AdWords Overview
· Search Advertising
· AdWords Auction
· Display Advertising
· YouTube Advertising
· A/B Testing
· Assignments
6. Mobile Marketing: Learn to create advertising campaign for mobile users and how to advertise your app for maximum installs.
· Mobile Marketing - Overview
· Targeting Mobile Users
· Universal App Campaign for Installs
· Assignments
7. Social Media Marketing – Platform, ORM & Automation: Learn how to use different social media platforms and tools to advertise your product effectively.
· Social Media Marketing - Overview
· Facebook Organic
· Facebook Paid
· Twitter Marketing
· LinkedIN Marketing
· Quora, Pinterest and Google Plus
· Social Listening
· Online Reputation Management (ORM)
· Marketing Automation