Acquisition – Behavior – Conversion (ABC)
Google Analytics clusters data and reports based on ABC‘s:
· Acquisition
· Behavior and
· Conversions.
Acquisition Google Analytics Metrics:
Without traffic, your website is dead weight in the digital space. Regardless of the level of effectiveness your website has, it cannot fulfill its mission if there aren’t any visitors. If you plan on bring in web traffic only through organic search then you need to look more into Click-through rate for every page. You must track the following Acquisition KPIs:
· Sessions & Users
· % New Sessions
· New Sessions
· Traffic
· Entrances
· Page views
· Channels
Behavior Metrics :
Behaviors are best thought of as a path toward a goal. Behavior KPIs inform you of users’ behaviors on your website. This insight is crucial to ensuring optimal user experience and improving it over time in order to maximize conversions. Following are a few basic behavior KPIs you should track:
· Bounces
· Bounce Rate
· Pages per Sessions
· Average Session Duration
· Exit Rate
Conversion Metrics :
Once your Goals are set, Google Analytics will start recording data each time a Goal conversion happens. Note that Analytics will show conversions only from the moment you set up Goals tracking, not before.
Once data is received, you will see a number of Goals reports. Let’s look at some basic conversion KPIs you will see across Google Analytics reports.
· Conversion Rate
· Completions
· Goal Value