Display Planner
Display Planner is a free AdWords tool you can use to plan your Display Network ad campaigns. You’ll generate new ideas for ad groups and see real-time forecasts and projected inventory data based on your bids and budgets.In this article, you’ll learn the features of Display Planner and what you need to get started..
Before you begin
If you’re unfamiliar with advertising on the Display Network, start by reading about where your ads can appear on the Display Network, and targeting settings on the Display Network.
For more in-depth best practices on refining your existing campaign targeting, read about using advanced Display Planner features.
How it works
You’ll need a few basic details to get started, like your customers’ interests or your landing page. Display Planner then generates targeting ideas along with total projected inventory data, historical costs, and performance forecasts for your resulting plan.
Benefits
- Ideas to help you get started. Get ideas for Display Network targeting methods such as affinity audiences, in-market audiences, placements, and others to help you plan your campaign.
- Total available inventory and historical costs to guide your decisions. See forecasts for how ideas may perform based on past results. Historical costs point you to ideas within your budget and help you set bids for ideas you adopt.
- Performance forecasts. See how bid and budget impact performance forecasts of your plan. Change bids and filters to adjust a detailed graph of your campaign’s potential performance.
- A plan you can share. One-click download makes it easy to export your plan and share it with clients and colleagues.